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    Is antivirus dead? Startup launches first 'exploit blocking' program

    I found this on the web dont know if its any good but i thought i would post see what you think
    Silicon Valley startup ZeroVulnerabilityLabs has made available a free program it claims stops malware from exploiting a wide range of software vulnerabilities regardless of whether these flaws are publically known or not.
    Available now in a beta version for consumers and non-profits (the business version requires a license), ExploitShield Browser Edition is designed to be ?install and forget,? the company said.
    Once installed, the software named 17 applications as being protected, including the most common and troublesome ones such as Adobe Reader and Flash, Java, Microsoft Office, various browsers and a number of video players. Others may be added in future.
    Security innovations pop up from time to time and this one represents a lateral approach to what has become a major ? possibly the major issue ? for consumers and businesses alike; how to secure PCs when software flaws crop up on an almost daily basis.

    The overwhelming majority of Windows malware attacks now hook into common flaws as a way of infecting their targets with many automated using commercial exploit kits serving attacks from compromised websites. Patching is one answer but this can be exhausting. The number of flaws has become a major overhead even for single consumers.
    At the same time it has become apparent that conventional antivirus software isn?t stopping all or even most of this kind of malware which raises an obvious question: what is ExploitShield doing that is different?
    The company is keeping its technology to itself but describes the approach as ?anti-exploit? or ?application shielding,? and claims it was able to block recent high-profile zero-day exploit attacks that hit Internet Explorer and Java.
    If ZeroVulnerabilityLabs has come up with software that can do that with any reliability it will become a very hot property indeed.
    What it is not, for now, is whitelisting, blacklisting, sandboxing, nor does it fingerprint malware, an approach it rightly identifies as obsolete. Heuristics? The company seems not to like that term either in its online literature.

    ?When ExploitShield detects a shielded application being exploited it automatically stops the malicious code from executing. Once stopped it will automatically close the attacked application,? the company said on its website.
    ?ExploitShield does not need to disinfect as it prevents all vulnerability-driven infections in the first place.?
    Corporate users will be able to select and manage each protected application individually. The software - verison 0.7 - can Hidden Content with beta testers being sought.

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    Re: Is antivirus dead? Startup launches first 'exploit blocking' program

    Hidden Content Originally Posted by thelostone Hidden Content
    The company is keeping its technology to itself but describes the approach as ?anti-exploit? or ?application shielding,? and claims it was able to block recent high-profile zero-day exploit attacks that hit Internet Explorer and Java. Heuristics? The company seems not to like that term either in its online literature.
    Thanks for posting this. I am thinking about signing up as a beta tester. Once I have my machines sorted. Just had a motherboard failure, so having to reinstall Windows. Fun!

    I think the company may not like the term "Heuristics" because it is probably close to how it actually works. If I was to put money on it. I cannot imagine it not having some form of behavioral / monitoring techniques.

    As many exploits are now encrypted. I believe that the software will have to monitor the system very closely for activity. The software may implement rules for what can be allowed and not, when running in a protected mode.

    Whilst clearly the video shows how effective currently the software is. My concern would be, will it be as affect, when it becomes more known.

    I can understand them keeping their cards close to their chest. We are in a world now where the software vendors are behind in detecting threats. It's going to take quite something for this to change.

    If it can be made by man, it can often be broken by man too.

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