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    Sony Movie Channel to launch on Sky

    Sony Pictures Television Networks has today announced the launch of a new dedicated movies channel in the UK.

    The Sony Movie Channel will start broadcasting to Sky's more than 10m satellite TV subscribers in the spring, offering contemporary library films and TV movies from Sony Pictures, as well as other studios and independent distributors.

    Sony said that content will cover a wide variety of genres with full scheduling details to be revealed nearer the launch. The Sony Movie Channel will also have a +1 network, and advertising sales will be handled by Sony's joint venture Dolphin TV Ltd.

    Sony's senior vice president of channel development Kate Marsh said: "Movies are a strong driver in the pay TV world so we're very excited to launch Sony Movie Channel in the UK.

    "Offering a wide variety of contemporary film entertainment every day, the scheduling will attract movie lovers of all tastes, helping advertisers reach a range of demographics."

    In April 2011, Sony launched its first ever own-branded UK channel, Sony Entertainment Television, which is now carried on both Sky (channel 157) and Virgin Media (channel 193), offering female-skewed scripted and entertainment programming.

    It is unclear at this stage whether the Sony Movie Channel will also launch on Virgin Media.

    Sony Pictures Television operates fellow UK channel brands Movies4Men and Men&Movies, which were acquired as part of SPT's purchase of Dolphin Broadcasting Ltd.
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    Elite Member Diablo13's Avatar
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    Re: Sony Movie Channel to launch on Sky

    But do we really need yet another movie channel in the UK?

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