The bad blood between Activision and Electronic Arts heat's up today as two firm engaged in a verbal tussle after some harsh comments made by Activision Blizzard CEO Bobby Kotick to its fierce rival. Earlier today, Kotick told Edge Magazine that EA is currently struggling to attract talented developer's due to its unattractive working practices. Now, EA fires back, saying that Kotick's hubris is what's killing Guitar Hero, Call of Duty and World of Warcraft franchises in the process.
Speaking to IGN, EA's vice president of communications Jeff Brown, says, "Kotick's relationship with studio talent is well documented in litigation, Brown said, referring to Activision's recent lawsuit with Infinity Ward over the Call of Duty: Modern Warfare franchise and with Double Fine over the Brutal Legend franchise. He then went on to add, "his company is based on three game franchises ? one is a fantastic persistent world he had nothing to do with; one is in steep decline; and the third is in the process of being destroyed by Kotick's own hubris."
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