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Freeview Play has YouView in its sights
Next-gen Freeview is on the way! The platform was previously known as Freeview Connect, but now has an official name ? Freeview Play ? logo and some all-important new deets.
Freeview Play is a connected TV platform that bears a striking resemblance to YouView: it will let you search across all channels, apps and catch-up services, and seamlessly blend on-demand and catch-up content with live TV.
You'll also be able to take a trip back in time using the EPG and watch anything you've missed. Which will be very handy if a channel doesn't have a catch-up service.
So why so similar to YouView? It's backed by the same shareholders ? Arqiva, BBC, Channel 4, ITV and Sky ? as YouView who grew disgruntled with how the Alan Sugar-endorsed service panned out. YouView was meant to be affordable, but the set-top boxes remained pricey thanks ? the shareholders say ? to the involvement of BT and TalkTalk.
As a result, most YouView boxes were sold bundled with broadband packages. Which went against the ethos of it being subscription-free.
The shareholders are still involved in YouView, but have scaled back their investment. Freeview Play hopes to make good on the original YouView promise.
"Freeview has been built on a vision to make television available to all free from subscription," said Guy North, Freeview's managing director. "In the same way that we took the UK from analogue to digital, Freeview Play is the next step in that vision and it will put the viewer in control, without complexity, commitment or unnecessary cost ? we want to keep television fair and open for everyone. That means giving consumers the freedom to choose the TV they want, the way they want it."
Freeview Play will launch later this year.
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I have youview it will be interesting to see how things evolve
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