View Full Version : Nokia Lumia can't fight iPhone and Android, say networks

18-04-2012, 06:20 PM
European phone networks have slammed Nokia's Lumia efforts, saying the Windows Phone-powered devices aren't a patch on the iPhone, or Android kit like the Samsung Galaxy S2.
The four operators slated devices like the Lumia 800, with one operator exec telling Reuters, "No one comes into the store and asks for a Windows Phone."
The nascent operating system seems to be the sticking point for operators, whose job it is to flog as many phones as possible. "If the Lumia with the same hardware came with Android in it and not Windows, it would be much easier to sell."
Another unnamed network spokesman said, "It's good for operators if we can reduce the dominance of Apple," but with iOS or Android owners understandably reluctant to abandon their stockpile of previously purchased apps, I can see how convincing people to switch is an uphill struggle.
Networks are reportedly frustrated with how little cash Microsoft is spending on marketing Lumia devices. If true, that's dismaying news. With Apple to beat, Microsoft will need to plough a tonne of cash into making people aware of Windows Phone's existence.