tinkertiler
16-09-2010, 08:26 AM
>> From the MS press release:
It's official: the "Halo" video game franchise has made history once again. Microsoft today announced that "Halo: Reach" generated more than $200 million in sales in the United States and Europe in the first 24 hours of its release. Based on U.S. sales alone, "Halo: Reach" is now the biggest entertainment launch of 2010 in the U.S., eclipsing the three-day opening weekends of Hollywood's biggest blockbusters like "Iron Man 2," "Alice in Wonderland" and "Toy Story 3" in a single day.
"'Halo: Reach' is the biggest game Microsoft has ever released, and its launch has already surpassed every game, movie and entertainment launch this year," said Phil Spencer, corporate vice president of Microsoft Game Studios. "Every major installment has grown in scope and popularity, firmly cementing the 'Halo' franchise as one of the most popular entertainment properties in the world over the past decade."
Xbox Press : ?Halo: Reach? Generates Record-Breaking $200M in First 24 Hours; Secures Place as the Biggest US Entertainment Launch of 2010 (http://gamerscoreblog.com/press/archive/2010/09/15/kz139.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MSGamesPressAlerts+%28Microso ft+Games+Press+Alerts%29&utm_content=FeedBurner)
It's official: the "Halo" video game franchise has made history once again. Microsoft today announced that "Halo: Reach" generated more than $200 million in sales in the United States and Europe in the first 24 hours of its release. Based on U.S. sales alone, "Halo: Reach" is now the biggest entertainment launch of 2010 in the U.S., eclipsing the three-day opening weekends of Hollywood's biggest blockbusters like "Iron Man 2," "Alice in Wonderland" and "Toy Story 3" in a single day.
"'Halo: Reach' is the biggest game Microsoft has ever released, and its launch has already surpassed every game, movie and entertainment launch this year," said Phil Spencer, corporate vice president of Microsoft Game Studios. "Every major installment has grown in scope and popularity, firmly cementing the 'Halo' franchise as one of the most popular entertainment properties in the world over the past decade."
Xbox Press : ?Halo: Reach? Generates Record-Breaking $200M in First 24 Hours; Secures Place as the Biggest US Entertainment Launch of 2010 (http://gamerscoreblog.com/press/archive/2010/09/15/kz139.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MSGamesPressAlerts+%28Microso ft+Games+Press+Alerts%29&utm_content=FeedBurner)