BlackBerry Messenger won't be showing up on iPhone or Android any time soon. BlackBerry bosses have seen sense and realised that licensing BBM to other phones could see people ditching their BlackBerrys altogether.The Wall Street Journal reports that the new boss of BlackBerry manufacturer Research in Motion shut down talk of licensing BBM to other phones, without any discussion.
Rumours that BlackBerry Messenger could come to other phones began circulating early last year. We wondered then what was in it for RIM, as we suspect even the staunchest BBM devotee could be persuaded to ditch their BlackBerry for a cheaper, more app-tastic Android phone. And that's even more true now, as BlackBerry's share of the smart phone market is in freefall.
Although it's continually trying to convince us that the next version of the BlackBerry software will be the best thing since bread with gaps in between, it seems to me BlackBerry phones need a complete hardware reinvention. The only unique selling point of a new BlackBerry is familiarity: people love their Qwerty keyboard. But that sticks you with a tiny screen, no good for web browsing, apps, games or video.
Bookmarks